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NEW PRODUCTS
By Arn Bernstein
THE SHAPE OF TIME ... The surge of patriotism in the wake of 9/11 hasn’t disappeared, it’s just become a little less fiery than it was in the months immediately following the attacks. This patented calendar is a perfect example. It consists of two interlocking pieces (allows for flat mailing) of plastic; one shaped like the letter “U,” the other like an “S.” The result is a three-dimensional desk/shelf piece that not only gives you the date (six months on each side of the U), but also projects a quiet but unmistakable message of pride in support of America. If desired, the calendar can be replaced with other information, or simply a logo and slogan, to provide a more permanent impact.
Ask for asi/47977, D Enterprises line – specify Spring Imprint
MORE OFFICE STYLE ... Desktop business card holders are something most of us rarely think about except as a place to hold your cards so you can always find one when you need it. But why shouldn’t they have some personality, too? These holders, cast of a polished chrome plate over alloy, are available in two distinct designs – a house and a bull and bear. Both are hefty enough to act as paperweights and carry some serious high-perceived value. While each is a natural for certain businesses – the bull and bear for stockbrokers and investment houses, the house for realtors – with a little imagination, a whole bunch of applications will probably shine through. Each comes gift-boxed and can be screened or etched.
Ask for asi/62820, IMC line – specify Spring Imprint
SOLID SIPPING ... Coffee mugs? Why on earth would you want to use something so traditional for your innovative promotional campaign? One, because they’re traditional for a reason; people made them traditional. And two, because mugs like the “Trombly” show up from time to time to make everything fresh again. Resembling a small sculpture and molded from a solid massive chunk of break-resistant plastic, this item definitely makes a statement. It holds 15 ounces of liquid, is microwaveable and top-rack dishwasher safe, and (unless you deliberately knock it off a desk) it’s virtually spill- and tip-proof. Just as effective holding pens, pencils or paper clips as it is filled with any hot or cold beverage. In white, black and translucent sapphire.
Ask for asi/80060, Vision USA line – specify Spring Imprint
ANOTHER TWIST ... Who, exactly, was it that said translucent was dead? Not yet it ain’t – it’s just become a little less “in-your-face.” And new twists are being added every day. These plastic “Explorer” luggage tags offer not only durability and high-visibility at the airport baggage terminal or hotel holding area, they also add a splash of fashion and color as well. They attach securely in seconds and accept a standard-size business card. Or, if preferred, there’s a printed card provided to write your information on. They take a clean, sharp imprint and offer a large logo area. Available in six translucent colors – or for those who prefer to remain a bit more conservative, four standard colors, too.
Ask for asi/52840, Hottest line – specify Spring Imprint
ONE STEP FURTHER ... Hmmm. For some reason, this issue’s New Products section seems to contain a lot of supposedly-vanished trends that really haven’t. Environmentally responsible (or “green”) marketing is yet another example. Dustpans are something nearly everyone uses but few people buy for themselves (stay with us here). Therefore, they’re appreciated and used. They’ve also been imprinted for at least a decade, maybe more. But this is the first one we’ve seen (imprinted or not) that’s made of 100% post-industrial recycled plastic. It’s comparable in every way to any other dustpan, except that it’s kinder to the planet in its own small way. And If you like the idea of recycled promotional products, these dustpans have several friends, including rulers, pet dishes, buckets, desk sets and cleaning caddies.
Ask for asi/75630, Greatstuff line – specify Spring Imprint
TIMELESS TRIO ... With “retro” today referring to anything older than a year or two, the term tends to lose a little of its magic. These glass awards, however, convey different retro eras in the true sense of the word. “Confetti,” reminiscent of the ‘50s, features a shower of spots on one side. In jade or luminaire; in three sizes. The ‘40s are represented by this elegant stainless-steel display or serving tray with a large glass insert that can be etched. Finally, the ‘20s and ‘30s check in with these custom-cut awards that perfectly resurrect Art Deco’s heyday. They’re crafted of clear luminaire mounted on black glass. Any one of these is likely to capture folks’ attention in a home or office.
Ask for asi/68915, Martin line – specify Spring Imprint
HAND-OFF ... Clip-on watches are slowly becoming more visible for those who prefer not to go the wrist route. For something a little more cutting-edge, you might want to check out the “Jellybeaner.” Modeled loosely after a carabiner, but manufactured of durable but lightweight plastic, it features an integral spring clip that allows it to be attached to belt loops, backpacks, keytags, purses, suitcases, etc. The large digital display shows day, date and time, and the unit includes an alarm, valet light and chronograph. In grape, licorice, strawberry and blueberry, it comes with a limited lifetime warranty.
Ask for asi/76675, Pedre line – specify Spring Imprint
ON YOUR TIME OR THEIRS ... The “Mason” work jacket just looks good. In fact, there’s no reason at all it couldn’t be called a play jacket instead. Made of 100% cotton duck, it offers a lot of detail, including a quilted lining, a hood lined in the same kind of fleece found in sweatshirts, solid brass front zipper, two front slash pockets, knit cuffs and waistband, and an inside pocket. It’s available in brown, olive, black, forest, spice or navy; in regular sizes S-XXXXXL and tall sizes LT-XXXXXLT.
Ask for asi/61430, Holloway line – specify Spring Imprint
FLASH OF PANACHe ... Here’s a desk/shelf clock that’s absolutely not something you’ll see in everyone’s office. Stressing design just as much as function, this timepiece features all-plastic construction, a very contemporary look, one-year guarantee and American quartz movement. The neutral oyster body, which fits most decors, can be had with charcoal, mango or mint contrasting base and hands. It has a very visible but unobtrusive imprint area. And the price includes a one-color imprint – more are available at extra cost. The clock operates on one AA battery, which is also included.
Ask for asi/99100, Ziro line – specify Spring Imprint[ BACK ]