Apparel Showcase: Hitting Below The Belt
By Matt Histand

If you take a look at promotional apparel, you’ll notice that there’s a lot of focus on items that reside, as it were, above the waistline, such as T-shirts and caps. It’s a shame, because there’s a lot of real estate below our personal Mason-Dixon line that’s being overlooked. This issue, we shift our focus to the hardworking bottom half most people tend to ignore.
No matter where you travel in these sandals, you can be sure you’ll leave your mark. In addition to being comfortable and stylish, “SuperCruizers” feature a “talking sole” that leaves an impression of your logo in the sand with each step. The sandals are constructed from plush, embroidered ultra-suede with an adjustable slide strap for comfort. Both men and women’s styles are available.  Ask for asi/73525, Neet Feet Line – specify Spring Imprint
Here’s a new take on the traditional khaki pants/oxford shirt combo. The “Chino Skirt” is a brushed poly/cotton blend and has a zipper-fly front, two stylish front pockets and a decorative back pocket. It’s offered in three classic lengths, and in misses or women’s sizes. In five colors: tan, navy, black, charcoal and sand.  Ask for asi/51752, Edwards Garment Line – specify Spring Imprint
If everyone puts on their pants one leg at a time, why not imprint them? “Dura-Kap” nonpleated pants are made from “TouchTex,” a soft-hand twill, and feature an easy fit, slack-style front pockets, two set-in pockets and a jeans-style waistband. Six colors are available.  Ask for asi/57665, Express Line – specify Spring Imprint
Skirts are an alternative to shorts that you might not immediately consider. The “Girls, Pleated Skirt” is made of a 7 3/4-ounce poly/cotton twill blend. It features a front-and-back double-inverted box pleat, two pockets, and stain-release finish. In three colors, sizes 4-20.  Ask for asi/49675, Dickies Line – specify Spring Imprint
The new ladies’ Gitano 6.2-ounce, 100% ringspun cotton shorts [#55050] are designed for athletic events. Or for just lounging around the house. Features include a 1 1/4-inch stitched-down elastic waist with inside drawcord, side vents, double-needle hem on the leg openings and a graded inseam. In sizes S-XXL and in ash heather, black, navy or steel gray.  Ask for asi/93150, Lee Line – specify Spring Imprint
Historically, most promotional footwear has been a bit on the conservative side. Until now. These completely custom sneakers truly have “wow power.” As they’re custom-made, the features are totally up to you, but options include laces or slip-on styles; leather or canvas construction; a see-through sole for imprinting and, of course, a full range of sizes and colors.  Ask for asi/88154, Customatix Line – specify Spring Imprint
UPS drivers aren’t the only employees that look good sporting shorts to work. These cargo-style shorts, style PC66, are made from 8-ounce, wrinkle-resistant all-cotton twill and feature two pleated cargo pockets with flaps, back patch pockets with button-down flaps, two slack-style front pockets and plain front styling. Made in the USA, to boot.  Ask for asi/79524, Pride Line – specify Spring Imprint
Socks are an appreciated but rarely considered addition to your promotional arsenal. These “Wick Knits” are no exception. Woven from a blend of acrylic, wool and stretch nylon, they’re available in sizes ranging from youth to adult. Color combinations include gray with red, hunter green or navy.  Ask for asi/76636 Dutch Harbor Gear Line – specify Spring Imprint

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