NEW PRODUCTS
By Arn Bernstein

ENJOY THE GAME ... There are stadium seats, and there are stadium seats. This is a stadium seat. Made to last for years, “Stadium Chair” has a heavy powder-coated steel frame, high back, bleacher hook, shoulder strap for easy carrying, security hooks to prevent unexpected folding and a ultra-sturdy canvas-faced seat/back area. In addition, the padded seat is backed with durable vinyl and, for maximum support, laced underneath with thick cord through metal grommets. Available in nine colors, and imprintable in up to four colors.  Ask for asi/93994 – specify Fall Imprint
NO GUESSING ... Another perfect example of pure simplicity meeting total creativity for sheer usefulness. This transparent acrylic keytag is conventional in every single way it can be … except one. The insert isn’t a photo of a seashell or a random graphic, but the entire season’s schedule for any football team, from NFL to a local high school. The other side is reserved for your ad message. The item’s appeal, of course, is that football fans – and there are a lot of them, at all levels – can know the date, location, opposing team and time of any game the home team’s playing simply by reaching inside their pocket, purse, drawer or glove compartment. No reason it couldn’t be used for other sports, either.  Ask for asi/60732 – specify Fall Imprint
KEEPING THINGS INDIVIDUALIZED ... When they fit the promotion, inspirational books can be extremely effective in reaching a target audience, because they touch a personal space inside each individual. These books raise the ante just a bit. Each title is a six-by-six-inch hardcover, with dust jacket, that retails for around $13. The best part, however, is that the volumes can be customized via foil-stamping on the cover or end-sheet, with the addition of an entire page with your firm’s logo and personal message, and even with a custom-printed cover. Seven titles available that fit most occasions, including To Your Success, Thank You, Together We Can, I Believe In You and more.   Ask for asi/45627 – specify Fall Imprint
CASUAL AND CLEAN … Ever since ER went on the air, and likely before, many non-medical “civilians” have elected to wear hospital scrubs when relaxing for an extremely basic reason – they’re incredibly comfortable for just hanging out. But despite their outside popularity, scrubs are still the preferred, and often required attire for most hospital and healthcare personnel. These scrubs are status quo in construction and appearance (V-neck, reinforced neck, drawstring belt, back pocket), but are also treated with AgION antimicrobial to help reduce the growth of bacteria on the fabric. The treatment will last at least 25 wash cycles. In sizes XS-5XL. Ask for asi/33199 – specify Fall Imprint
HEADS WILL ROLL ... OK, maybe not. But they’ll definitely bob. If you’ve been even marginally checking out fads, you’re already aware that bobbin’ head dolls, hugely popular in the early ‘60s, are back in favor, big-time. The difference is that then, they were made of cheap, easy-to-break china, and they all had the same face and body; only the uniform changed. Today, the dolls are constructed of a ceramic/resin blend that’s far more durable. Even better, they’re completely customizable, and not just their clothing. The dolls can be made to uncannily resemble pretty much anyone, from someone famous to a brand image to a cartoon character to your sister-in-law. All you need to do is submit a photograph of the subject and your counselor can handle the rest. The finished product is roughly seven inches tall, including the base. Hard to get more personalized than this.  Ask for asi/49470 – specify Fall Imprint
HOLD EVERYTHING ... No, not in the sense of wait a minute; in the sense of hold everything, literally. At least when you’re at a party or outdoor gathering. “Ultray” is made of light but sturdy plastic and is specifically designed to keep one hand completely free at any buffet-style gathering. Beyond holding a standard plate (paper or china) and up to a 32-ounce glass or cup, it also has a compartment for utensils and a napkin. It stays balanced and comfortable because its ergonomic construction allows the user’s forearm to act as the support. Full or empty, the unit also sits securely on any flat surface, including tailgates. It’s washable and stacks for easy storage. Comes with a lifetime guarantee and in several colors. Ask for asi/61222 – specify Fall Imprint
BLACKTOP TO DESKTOP ... Model cars and trucks interest a lot of people; no reason why a company can’t take advantage of that. These 1/40-scale 18-wheelers are impressively detailed, making them a natural for display at home or office. The cabs are die-cast metal with plastic details; the trailers, which are detachable, are of injection-molded plastic and feature a huge imprint area. Other features include rubber tires, working taillights and authentic-sounding start, idle, diesel and horn sounds at the flick of a switch. In addition, the trucks can be numbered if a limited edition is desired.  Ask for asi/43012 – specify Fall Imprint
COOL. VERY COOL ... You may already be familiar with the Hoberman sphere. If you’re not, a brief explanation: It’s a very geometric-looking ball that’s constructed in such a way that it can unfold to twice its size in a few seconds. Once only in retail, the sphere is now available as a promotional product. It’s available in several sizes, from a pocket-sized keytag model (shown) to the extra-large model. There’s even a glow-in-the-dark model. Want to go another route? There’s also the Hoberman flight ring, a sectioned plastic ring that unfolds and snaps into a full-sized flying disc. Again, in several sizes and glow models.  Ask for asi/61222 – specify Fall Imprint

[ BACK ]